Genre analysis

 HOW DO THE MICRO ELEMENTS REPRESENT THE GENRE SO IN OTHER WORDS HOW DO CINEMATOGRAPHY, EDITING, MES, SOUND  REPRESENT POP?

RIHANNA - RUDE BOY

Rihanna is a worldwide well known Pop music artist who has been very successful in the music industry. Her pop songs always manage to make it to number 1 in the charts. She is considered as 'sexy' and 'seductive' in which she portrays in her music videos. The video I will analyse is Rude Boy. This song is of the pop genre and the music video conforms to it.

The music video begins with a close up of Rihanna's heel. It is a restricted shot because the audience can only see the heel. As soon as the heel hits the floor the beat drops therefore it is synchronised with the sound. The costume of a heel is considered sexy and most female pop artist always wear them in their music videos. The heel is black which costume wise the colour is considered sexy. The use bright colours are conventions of a pop music video.

Rihanna is dressed in sexy and seductive clothing to appeal to a male audience. The use of a the mid shot reveals Rhianna's costume reinforcing the pop genre, which appeals to the male gaze. Black is a conventional colour in a pop video. The editing technique super imposed is used to emphasise Rihanna's importance. Again, the use of bright colours are conventional to a pop music video.

Rihanna is positioned in the rule of thirds framing which signifies her importance as it is also a close up. The use of the close up reveals Rihanna's image reinforcing that this is a pop music video as her costume denotes her wearing sun glasses and revealing clothes. Rhianna is wearing big chunky earings and a big colourful bracelt which allows audience to identify that Rihanna has a girly star persona.

This is a mid shot of Rihanna once again dressed in a seductive costume. Also she is biting her finger dong a sexy pose, and throughout the whole video is wearing revealing clothes to appeal to a male audience. Rihanna is wearing a glove and accessories to emphasise her sex appeal and to portray her femininity. The use of the bright colours also reinforce that this is a pop music video for filling the pop genre conventions. 

This is a long shot of Rihanna posing with a lion. This could suggest that Rihanna is fierce, also there is a crown drawn on top of the lions head emphasising that Rihanna also has the has a lot of power in the music industry. This also connotes that Rihanna's star persona is a sexy empowered female artist. Rihanna is also dressed in a leopard print costume to look sexually provocative, appealing to more of a male audience. 

This is a mid shot of Rihanna and her love interest in the rule of thirds framing. The use of the yellow tint on Rihanna and her partner connoting their happiness. The word 'boy' is framed on both people including Rihanna objectifies her. The Barbados flag is inside the text. Rihanna is from Barbados therefore this connotes her star persona.